Hidden across the UK are 10 bottles of Shackleton’s Replica Whisky…
You may remember that a few years ago, Whyte & Mackay did a safari hunt promotion, where a member of the Whyte & Mackay team went across Glasgow and London with £500 of whisky in a backpack, giving off clues where he could be found. Once you found him, he gave you whisky. Now, they’re doing something similar in ten cities across the UK and Ireland – but with the £100 Shackleton replica whisky.
Whisky giant Whyte & Mackay is challenging social media explorers in the UK and Ireland to find 10 bottles of its award-winning Shackleton replica whisky. Reflecting the story of adventure behind the special edition Mackinlay’s – a recreation of the 100 year old whisky found near the South Pole at Shackleton’s 1907 camp – Whyte & Mackay are giving people the chance to discover a bottle in their own cities. All people have to do is download the Repudo app to their Android/BlackBerry/iPhone device and then seek out the £100 bottle.
The company is using the digital object service for the first time to drop 21 tags in 10 cities. The number 21 was picked to reflect the number of crew members involved the 1907 Nimrod voyage. But only one of the Repudo tags in each city “contains” a bottle of the whisky. The rest are empty. But explorers will have a choice of picking up the empty ones – making it easier for everyone to find the real one – or leave them for others to find. The tags for each city will go live at 10am on Monday mornings.
Rob Bruce, head of PR for Whyte & Mackay, said:
“Shackleton was an incredible explorer so what better way to mark the success of this whisky than by encouraging people to explore their city. It would be impractical and irresponsible to leave a real bottle out in the street, but this approach maintains the element of adventure in a safe and engaging way. We’ll update the blog at our site EnduringSpirit.com so that people know when a bottle has been found, and we’ll keep the competition open until they are all found.”
We wish you all good luck. It’s an incredible drink you’ll be finding.