Johnnie Walker Commemorative Edition
As part of their design of a new ‘experience space’ in Shanghai for whisky brand Johnnie Walker, creative agency LOVE created a series of commemorative edition bottles, referencing the Chinese decorative style of blue and white porcelain.
In LOVE’s first project for Diageo Asia, the Manchester-based agency worked with interior designers, Asylum, on the look of the Johnnie Walker House which is set to open in Shanghai. The four story house will be used to market Scottish whisky to Chinese consumers and tell the story of the brand’s history through interactive installation made from materials used in the whisky-making process.
For the launch, LOVE designed the Johnnie Walker 1910 Commemorative Edition bottle, a “for sale by invitation only” blend, 1,000 of which will be created for the House.