Old Forester – The Original Innovator

Old Forester - The Original Innovator    Posted by Hammerstone's WhiskeyDisks™ makers of the world's best whiskey stones.

Old Forester  has been sold continuously for over 140 years, longer than any other brand of bourbon on the market.

When Old Forester was first introduced in 1873, it was the first bourbon sold exclusively in sealed bottles. Available initially in pharmacies as a medicinal product, bottles of Old Forester were sealed to safeguard against adulteration and substitution of their contents. This exclusive packaging provided a greater level of assurance of quality relative to other products on the market. The sealed bottle approach was popular with doctors and with the pharmacists that sold the product, and their approval was touted in its advertisements. During the Prohibition era from 1920 to 1933, it was one of only 10 brands authorized for lawful medicinal production.

The marketing genius behind such cutting-edge packaging was a former pharmaceutical salesman named George Garvin Brown, the founder of the Brown-Forman Corporation. Mr. Brown’s descendants still manage the company to this day. Originally the product name was spelled “Old Forrester”, after Dr. William Forrester, a physician who endorsed its consumption and who was a financial backer of Brown’s. The bourbon brand was renamed in later years as a way to avoid direct reference to the physician’s name.

So here’s to you Mr. George Garvin Brown, we raise a glass of your bourbon poured over one of our handcrafted whiskey stones and toast to the spirit of innovation.

Manufacturer     Brown-Forman
Country of origin     Kentucky, United States
Alcohol by volume     43.00%
Proof     86

 

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