If the White Knight is talking backwards, you’re probably drinking White Rabbit.
A new Jack Daniel’s design pays homage to Mr Daniel’s history. Named after the Lynchburg saloon owned by Jack Daniel, the White Rabbit was naturally one of the first places to ever sell Jack Daniel’s whiskey before Prohibition forced it to close.
This limited edition release honors Mr. Jack’s opening of that famous drinking hole located in the town’s square 120 years ago. This bottle will only be available in Tennessee while supplies last, and in select international markets beginning this fall.
The packaging alone gives us reason to bring home a bottle and pour it over one of our handcrafted whiskey stones. Before the snow flies you can bet on the fact that we’ll tip a glass to the man who loved whiskey so much, he created his own special place to enjoy it with friends. And we’ll be sipping it neat, slightly chilled, thanks to our unique handmade whiskey stones.