Nothing can beat generations of notable family history and good old know-how.
Bulleit Bourbon traces its roots back to the 1830s, when founder Augustus Bulleit first produced the whiskey in Kentucky. After his untimely disappearance production ceased, until 1987, when great-great-grandson Tom Bulleit stepped in to revive the family legacy. For many years it was only distilled in small batches, mostly for family and friends. When Seagram Americas finally purchased the small distillery, they acquired five generations of Bulleit family history and experience. Which partially explains why Bulleit Bourbon is still such a great product, and why it is referred to as the “frontier whiskey.”
For Seagram, it was an opportunity to go up against the likes of Jack Daniel’s and Jim Beam. But there was one small problem: namely, no real marketing funds. Given that Bulleit would only have a tiny fraction of the typical marketing budget enjoyed by the competition, its success depended almost entirely on its shelf presence and packaging. Fast forward about ten years and the brand is healthy and growing, with distribution and sales increasing every year since it was reintroduced in 1999. The distinctive bottle has even made regular appearances on HBO’s Deadwood.
Bulleit Bourbon is aged for at least six years, and it’s famous for its high rye content. While most bourbons contain 10 to 12 percent rye grains, Bulleit Bourbon is comprised of 28 percent rye, which accounts for its bold and spicy character. On the nose, Bulleit Bourbon is full of oaky char, vanilla and rye. Take a sip, and you’ll find flavors of caramel, vanilla, honey and smoke. There’s a definite bite, but coming from the rye grains, it’s complex and flavorful, rather than hot and alcoholic. It finishes evenly with traces of honey. We enjoy it slightly chilled over one of our handcrafted whiskey stones. The cooled bourbon helps us avoid the ethanol edge, and as it rewarms on the palate the flavor profile is revealed. Here’s to you Augustus Bulleit, wherever you may be. Thanks for a great bourbon.